User research consultancy for complex products, services and communications.

Turn customer uncertainty into confident decisions.

We help organisations understand their users, uncover what’s holding experiences back and make better decisions about what to build, improve or change.

Research experience includes

Nationwide

Nationwide

DWP

DWP

HMRC

HMRC

DCMS

DCMS

Senior research leadership with deep experience across financial services, government and complex regulated services.

When the decision matters, guessing gets expensive.

When the decision matters, guessing gets expensive.

Mirox helps organisations understand what people need, test ideas before significant investment and improve complex products, services and communications.

01

Digital Experience Diagnostic

Find where customers struggle and what to improve first.

02

Concept & Proposition Testing

Test ideas before committing significant time and money.

03

Customer & User Discovery

Understand what people genuinely need before deciding what to build or change.

04

Research Strategy & Advisory

Senior research direction when the challenge is bigger than a single study.

The right method for the question

Understand • Test • Measure • Clarify • Evaluate • Explore journeys

Qualitative, quantitative and mixed-method research, selected around the decision you need to make.

Our work

How Mirox works

01

Define the decision

We clarify the decision you need to make, what is already known, where the risk sits and what evidence is missing.

02

Gather the right evidence

We design the research around the question and involve the people best placed to answer it.

03

Turn insight into action

We translate the evidence into clear priorities, practical recommendations and stronger decisions.

About Mirox

About Mirox

Senior research expertise with focused, flexible delivery.

At Mirox, we help organisations make better decisions by understanding the people they serve. We bring together user research, strategic thinking and practical insight to improve digital products, services and customer experiences.

Senior expertise across government, financial services, regulated environments and law, with a focus on clarity, accessibility and customer outcomes.

Projects shaped around your challenge, with senior oversight and trusted specialist collaborators where needed.

Need evidence before you invest?

If you’re facing an important product, service or customer decision and need stronger evidence before moving forward, we’d be pleased to discuss your project.

Available for consultancy, project-based research and strategic support.